Corporate Apologies: Good, Bad and Ugly
by David Kalson on June 13th, 2012 -- filed under Crisis Communications
Consider the apology a company must make because it has actually done some harm to its customers, or its neighbors, or its shareholders, or its employees, or some combination of constituents. The basic business goal of the apology — in a personal letter, full-page ad, phone call, or whatever the format — is to maintain [...]